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The Role of Event Marketing in Experiential Marketing Strategies 
The Future of Sales: How Automation and AI Are Changing the Game. 
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Marketing
The Role of Event Marketing in Experiential Marketing Strategies
Tracking key event metrics is integral to accurately measuring success of an event and can include metrics like participation rates in booth/activity activities, social media...
How AI is Revolutionizing Marketing Strategies This Year
Digital marketing without AI is as outdated as SEO without the user’s experience. AI is the vital digital asset for personalisation, automation and predictive analytics...
The Power of Storytelling in Marketing
Modern consumers prize authenticity, and are drawn to brands that openly share their struggles, failures and triumphs. Marketing through story creates a powerful narrative which...
Digital Marketing Trends You Should Watch Out For in 2022
If you're a marketer, keeping up with digital marketing trends is essential for your business. It will help you remain competitive, expand, and maintain customer...
Advantages of Direct Marketing
Direct marketing is a form of advertising that targets people suspected of having a need or interest in a product or service. For example, a...
How to Balance Digital and Traditional Marketing
In order to create a successful marketing campaign, a company needs to balance traditional and digital marketing. This will help them draw in attention and...
