October 3, 2022

Marketing

Advantages of Direct Marketing

Direct marketing is a form of advertising that targets people suspected of having a need or interest in a product or service. For example, a...

How to Balance Digital and Traditional Marketing

In order to create a successful marketing campaign, a company needs to balance traditional and digital marketing. This will help them draw in attention and...

Types of Marketing

There are many different types of marketing. Let's start with advertising. Advertising is a common form of marketing that uses traditional methods to reach consumers....

Competitive Market Intelligence

When planning a marketing campaign, competitive market intelligence can help your company gain an edge over the competition. By monitoring rivals' marketing tests, you can...

The Four Ps of Marketing

Marketing can be defined as a process in which a business presents itself to its target customers in a manner that motivates them to make...

Marketing 101 – Exploring, Creating, and Delivering Value to a Target Market

Marketing is the process of exploring, creating, and delivering value to a target market. It may include selecting a target product and audience. The process...