Monetizing Digital Communities Beyond Subscriptions: Advanced Models and Strategies
Let's be honest: the subscription model is a bit of a security blanket for community builders. It's reliable, it's straightforward,...
Ann Harmon
Creating a Business Continuity Plan for Climate Disruption Events
Let’s be honest. The weather isn’t what it used to be. It’s not just a few bad storms or a...
Building a Sovereign Digital Identity for Businesses and Entrepreneurs
Let's be honest. Your business's online identity is probably scattered across a dozen different platforms. You've got a login for...
Cultivating a Stakeholder Capitalism Model for Privately-Held Companies and Startups
Let’s be honest. When you hear “stakeholder capitalism,” what comes to mind? Probably big, public corporations issuing ESG reports and...
Building Year-Round Community Engagement from a Single Trade Show Event
You know the feeling. The trade show is over. The booth is packed away, your feet are killing you, and...
Beyond the Big Names: Why Micro-Influencers & Niche Creators Are Your Secret Pre-Show Weapon
Let’s be honest. When you think of pre-show marketing, your mind might jump to red carpets, celebrity endorsements, and massive...
The Psychology of Trade Show Booth Design: How to Hack Attendee Engagement
Let's be honest. A trade show floor is a battlefield for attention. It's a sensory overload of flashing lights, loud...
Budget-Conscious Guerrilla Marketing Tactics for First-Time or Small-Budget Exhibitors
Let’s be honest. Walking into a massive trade show as a first-time or small-budget exhibitor can feel… daunting. You’re surrounded...
Building a Sustainable Accounting Practice Focused on B-Corps and Social Enterprises
Let’s be honest. The traditional accounting model—churning through tax returns, chasing billable hours, serving clients whose only bottom line is...
Carbon Accounting and Decarbonization Cost Tracking: A Practical Guide for Manufacturing SMEs
Let's be honest. For a small or medium-sized manufacturer, the words "carbon accounting" can sound like a costly, complicated headache....