How to Balance Digital and Traditional Marketing
In order to create a successful marketing campaign, a company needs to balance traditional and digital marketing. This will help...
Marketing
Types of Marketing
There are many different types of marketing. Let's start with advertising. Advertising is a common form of marketing that uses...
Competitive Market Intelligence
When planning a marketing campaign, competitive market intelligence can help your company gain an edge over the competition. By monitoring...
The Four Ps of Marketing
Marketing can be defined as a process in which a business presents itself to its target customers in a manner...
Marketing 101 – Exploring, Creating, and Delivering Value to a Target Market
Marketing is the process of exploring, creating, and delivering value to a target market. It may include selecting a target...
Why Market Segmentation Offers an Important Role in Business
In marketing, market segmentation can be defined as the method of defining a market into smaller, more targeted groups based...
3 Ways to Maximise Email Marketing
Email marketing is simply the act of sending an advertisement, usually in response to an individual inquiry, to an intended...
How to Earn Money Through Network Marketing
Multi-level marketing is a unique marketing system for the sale of goods or services whereby the income of the MLM...
How Influencers Can Help Your Business
Influencer Marketing is a specific type of online marketing activity involving product placement and endorsements by influencers, individuals and companies...
The Benefits of Marketing Information Systems
A marketing information system is basically a management information system specifically designed to support effective marketing decision making. In essence,...