The Role of Event Marketing in Experiential Marketing Strategies
Tracking key event metrics is integral to accurately measuring success of an event and can include metrics like participation rates...
business
The Future of Sales: How Automation and AI Are Changing the Game.
The COVID-19 pandemic prompted many sales organizations to adapt quickly to buyer preferences shifting towards virtual and remote interactions, adopting...
The Effectiveness of Online Dispute Resolution in Resolving E-Commerce Disputes.
ODR can be a disruptive technology that can change and re-engineer the process of dispute resolution. One of the more...
The Role of Venture Capital in Business Investment
Venture capitalists provide funding for startup businesses that exhibit growth potential, filling a void that traditional capital markets and bank...
