Leveraging Community-Led Growth as a Primary Sales Channel
Let's be honest. Traditional sales funnels are getting... noisy. And expensive. You're competing for ad space, fighting for inbox attention,...
Ann Harmon
Operationalizing Climate Risk Assessment and Adaptation for SMEs
Let’s be honest. For a small or medium-sized business owner, the term "climate risk assessment" can sound like something for...
Building Authentic Industry Influencer Partnerships for Trade Show Amplification
Let's be honest. Trade shows are a sensory overload. The buzz of the crowd, the glare of booth lights, the...
Carbon Accounting: A Straightforward Guide to Your Scope 1, 2, and 3 Emissions
Let's be honest. The term "carbon accounting" can sound, well, intimidating. Like a dense forest of spreadsheets and scientific jargon...
Accounting for the Circular Economy: Tracking Reuse, Repair, and Remanufacturing Costs
Let's be honest. Traditional accounting was built for a straight line. You buy raw materials, make a thing, sell it,...
The Intersection of Neuromarketing and Privacy-First Data Strategies
Let’s be honest. Marketing today feels like a tightrope walk. On one side, you have the incredible, almost sci-fi power...
Sales Compensation and Motivation Structures for Hybrid and Fully Remote Sales Teams
Let’s be honest. Motivating a sales team that’s scattered across home offices, coffee shops, and the occasional actual office is...
Community-Led Sales: The Quiet Revolution in Pipeline Generation
Let's be honest. The old sales playbook is... tired. Cold calls land in voicemail purgatory. Marketing emails get lost in...
The economics and logistics of hyper-localized and on-demand manufacturing
Picture this: you need a replacement part for your coffee machine. The old model's been discontinued. Instead of scouring the...
Beyond Banners: Clever Ways to Turn Community Engagement into Real Revenue
Let's be honest. Relying solely on digital advertising to fund your community feels a bit like building a house on...