A trade show is a major event held in the global community to bring together individuals from a given industry to show, showcase, and sell their latest wares and services. Because the point is to bring together like-minded industry people, most all trade shows, which can also be called trade expos or trade fairs, only allow industry representatives to attend. This is usually where manufacturers, suppliers, service providers, and other business owners come together to share information and experience on their products and services so that other companies in similar industries can benefit from it.
While most all trade shows are designed to introduce and promote products or services for the use or sale by customers in the target industry, there are different ones geared toward specific industries. The most popular of these is the consumer and retail show. These tend to be more generalized exhibits, often with booth models from a variety of companies. Many of these displays also have features like sales booths, interactive displays and gift stores. More serious, specialized trade fair events are aimed at a niche group of the population or industry.
One of the most popular trends in marketing and exhibit design is the pop-up displays. Pop-up displays, also known as inflatables, are a portable marketing device that many businesses use to effectively draw the attention of potential clients and customers. One example of this would be the Pop-Up Booth, which is essentially a heavy-duty portable pop up display that is designed to be towed behind any vehicle. When it is rolled up and left behind, it takes on the appearance of an entire billboard along with its own graphics, text, and audio.
Another tool that many companies use for trade show displays is a combination of panels and kiosks. Panels are simply long rows of lightweight charts or graphs, with one end dedicated to the distribution of information or statistics. Kiosk units are similar, except they usually contain one or more computers along with computer software, such as Microsoft Excel. These units allow show attendees to input sales figures, customer demographics or other data. Using either tool allows a company representatives to compile information from a variety of sources and present it to their audience in a cohesive, easily understandable way.
In addition to using a combination of pop-up displays and standard exhibits, a company representative can also choose to use an inflatable obstacle course. An obstacle course used at a trade show display can help draw the attention of the traffic that will pass through the exhibit. For this reason, inflatable obstacle courses are also quite popular at company presentations.
A successful trade show experience requires a number of different components. The right booth design, promotional tools and exhibits can make or break the success of each booth visit. Each aspect of exhibiting at a trade show should be carefully considered and implemented before the show. Taking the time to develop a comprehensive plan will ensure a positive outcome for every exhibit and increase the overall profitability of each company. A thorough pre-show strategy can help maximize the time and financial resources devoted to advertising and promoting the company’s products and services, while optimizing the effectiveness of each aspect.