Marketing in the Age of Digital Ownership: A Web3 Playbook
Let’s be honest. Marketing feels… different now. The old playbook—the one built on rented attention and borrowed audiences—is starting to...
Ann Harmon
Marketing Automation for Hyper-Personalization at Scale in B2B: It’s Not a Contradiction
Let's be honest. The phrase "hyper-personalization at scale" can feel like a corporate buzzword salad. In B2B, where you're dealing...
Sales Compensation and Motivation Models for the Gig Economy and Fractional Sales Teams
Let’s be honest. The sales world isn’t just about full-time, in-office teams anymore. It’s shifting, morphing into something more fluid....
Adapting Consultative Sales for the Remote-First and Hybrid Work Era
Let’s be honest. The classic consultative sales playbook was written for a different world. One of handshakes, whiteboard sessions, and...
Leveraging Community-Led Growth as a Primary Sales Channel for SaaS
Let’s be honest. The old SaaS playbook is getting… tired. Endless cold emails, expensive ad spend that evaporates, and sales...
Implementing Asynchronous Sales Techniques for Global, Remote-First B2B Teams
Let’s be honest. The old playbook for B2B sales—the one built on synchronized phone calls, instant replies, and everyone being...
Monetizing Digital Communities Beyond Subscriptions: Advanced Models and Strategies
Let's be honest: the subscription model is a bit of a security blanket for community builders. It's reliable, it's straightforward,...
Creating a Business Continuity Plan for Climate Disruption Events
Let’s be honest. The weather isn’t what it used to be. It’s not just a few bad storms or a...
Building a Sovereign Digital Identity for Businesses and Entrepreneurs
Let's be honest. Your business's online identity is probably scattered across a dozen different platforms. You've got a login for...
Cultivating a Stakeholder Capitalism Model for Privately-Held Companies and Startups
Let’s be honest. When you hear “stakeholder capitalism,” what comes to mind? Probably big, public corporations issuing ESG reports and...